Are you trying to improve your image online? If so, it’s essential to build a genuine following on Instagram. Growing your Instagram community in an authentic way is crucial for boosting your online presence and ultimately increasing your sales.
Many of you thinking about “buy Instagram followers”, but wait, that’s not the right way. However, buying followers or using automated bots might make your follower count go up quickly, but it won’t benefit you in the long run.
No worries if you don’t know how to increase followers on IG. Check out our guide to know about how you could boost your Instagram community. Let’s study how to get Instagram followers!
Steps: How To Get More Followers on Instagram
1. Do your research from ground level
To succeed on social media, having a clear plan is crucial. While aiming for more Instagram followers is a good starting point, it’s not enough for a successful Instagram account. Your goal should be part of a bigger strategy that aligns with your business objectives and social marketing goals.
Consider why you want more Instagram followers.
What are your true aims? Perhaps you want to:
- Raise brand awareness.
- Increase product sales.
- Drive traffic to your website.
By staying focused on these business-related goals, you can maintain consistency on your Instagram account. This approach will enable you to craft a compelling brand narrative that attracts new profile visitors and helps you build and retain a loyal following.
2. Define your target audience
Ask yourself some important questions about your target audience:
- Where are they located?
- What is their occupation?
- How and when do they use Instagram?
- What issues and difficulties do they face?
These answers will guide you in creating content that resonates with the Instagram users who are most likely to follow you. They will also assist you in consistently delivering engaging content that keeps your audience interested over time.
3. Establish a Uniform Brand Narrative and Visual Style
Perhaps you want to demonstrate how your product is created, add a personal touch by sharing an employee’s perspective, or showcase the lifestyle and achievements of your customers if you have an aspirational brand.
Maintaining a consistent brand voice, personality, and visual style is crucial regardless of your approach. Your posts should be easily identifiable at first glance. Think of your Instagram grid as a unified whole. If you have content that doesn’t quite fit with the overall look and feel of your main feed, you can use Instagram Stories to share it.
Even if your products vary in appearance, you can use styling to give your grid a consistent and cohesive look and feel.
4. Use keywords to appear in searches
To show up in Instagram searches, it’s important to use keywords wisely. Instagram search primarily relies on two fields: your name and username.
Your username is your Instagram handle, and it’s a good idea to keep it consistent with your handles on other social platforms. This makes it easier for people to discover you. Use your brand name or a name variation that people commonly search for when looking for your brand.
Your name can be up to 30 characters long. While you shouldn’t overdo it with keywords, including a relevant keyword in your name field can improve your discoverability without going overboard.
5. Optimize your Instagram bio and profile
Did you know that two-thirds of Instagram business profile visits come from people who aren’t following you? If your bio and profile convince them, they might decide to follow you.
Your profile contains your name, username, website link, and your bio. Your bio can be up to 150 characters, so use it wisely. Use this space to communicate your brand identity and tell new visitors why they should follow you. Let them know what kind of content they can expect.
6. Using appropriate hashtags in your content
It can help you reach a fresh and potentially wider audience. Incorporate branded hashtags (ones unique to your brand) or choose hashtags that align with your target audience. When your hashtags resonate with users, there’s a greater chance they’ll engage with and follow your brand.
7. Attracting followers from your competitors
This is possible by actively engaging with their audience. Since these users have already shown interest in your competitor’s content, they present a valuable potential audience that could become enthusiastic advocates for your brand. Connect with these customers by following them, liking their posts, and leaving meaningful comments. The more you interact with them, the greater the chances of building your brand’s presence and influence.
8. Follow recent trends and updates
Enhance engagement and boost your online presence by staying informed about current trends. Ensure that your content and hashtags align with these trends, but remember to present your content in a way that resonates with your audience and aligns with their interests.
9. Let’s Have Some Fun: Get in on Contests and Giveaways
Organizing contests and giveaways is an effective strategy to draw more attention to your brand’s social media page. You can encourage user engagement by prompting them to perform actions such as liking, sharing, commenting, using a designated hashtag, or tagging a friend.
10. Stay on Top of Your Instagram Follower Count
Make sure to monitor your progress, or the absence of it, diligently. Instagram’s data analytics tools provide valuable insights into your areas of weakness and opportunities for enhancement. By identifying the elements that contribute to the success of your posts, you can effectively expand your brand.
Hopefully, you like our content and get benefits from it. We are actively updating recent trends and strategies that you can implement in your brand-building process. So, stay tuned with us for more information!