Best CRM and Email Marketing Software in 2025

best crm and email marketing software

Customer relationships and smart marketing matter more than ever in 2025. Picking the right CRM (Customer Relationship Management) and email marketing tools helps businesses grow and stay close to their clients. 

The best software blends easy-to-use features with strong automation and data insights. This helps teams manage contacts, track leads, and send emails that truly connect with people. Top tools also use AI to improve how messages are made and when they are sent. They support many channels, so businesses can reach customers on email, social media, and more. 

Whether running a small shop or a big firm, the right CRM and email platform saves time and boosts sales. It helps create clear campaigns that build trust and loyalty. This guide shows the best options for 2025, helping you choose tools that fit your needs and help your business win in a crowded market.

Why You Need a Combined CRM & Email Marketing Solution

Combining CRM and email marketing has many useful benefits. It helps you know your customers better so you can send emails they care about. For example, if someone buys a product, you can send a thank-you email or suggest similar items. This makes your messages more personal. 

You can also save time by setting up automatic emails based on customer actions. This means you stay in touch without doing all the work manually. Another benefit is best time tracking apps. You can see how many people open your emails, click on links, or make a purchase. This helps you understand what’s working. Your team can also work better together by sharing customer info and updates in one place. 

The biggest benefit is that customers feel valued and understood. When emails are helpful and well-timed, they are more likely to buy again. This builds trust and keeps your business growing.

Benefits of Combining CRM and Email Marketing

Using a combined CRM and email marketing platform unlocks several key advantages that can directly impact your business’s growth:

1. Better Customer Engagement with Personalization

Personalized communication is the foundation of successful marketing today. Customers expect relevant messages that reflect their preferences, previous interactions, and position in the sales funnel. A combined list of CRMS and email marketing system stores detailed customer data and behaviors, which you can use to segment your audience and tailor emails. For example, you can send different offers to first-time buyers, loyal customers, or those who abandoned their carts. This relevance improves open rates, click rates, and builds stronger relationships.

2. Automated Marketing Campaigns Save Time and Increase Efficiency

Manually sending emails or tracking leads can be time-consuming and prone to errors. With automation, you can set triggers for emails based on customer actions such as signing up for a newsletter, making a purchase, or clicking a link. Automated the best CRM for drip campaigns nurture leads through the sales funnel without manual intervention, freeing your team to focus on strategy and growth. This automation ensures timely follow-up, preventing leads from slipping through the cracks.

3. Better Sales Tracking and Reporting

A CRM that tracks every email and interaction a customer has with your business, from the very first message to the final sale. This centralized information helps sales teams keep an eye on their pipeline, predict future revenue, and see which marketing campaigns are actually driving sales. With clear reports and dashboards, management can make smarter, data-driven decisions to improve both sales and marketing efforts, ensuring the whole process runs smoothly and efficiently.

4. Centralized Customer Data

A CRM that tracks every email and interaction a customer has with your business, from the very first message to the final sale. This centralized information helps sales teams keep an eye on their pipeline, predict future revenue, and see which marketing campaigns are actually driving sales. With clear reports and dashboards, management can make smarter, data-driven decisions to improve both sales and marketing efforts, ensuring the whole process runs smoothly and efficiently.

5. Increased Revenue and Business Growth

All these benefits add up to one main result: more sales and higher revenue. When marketing campaigns are personalized, automated, and tracked well, they boost conversion rates and build stronger customer loyalty over time. Using integrated CRM and email marketing tools helps businesses see better returns on their marketing investments and grow faster than those relying on separate systems. This smarter approach makes it easier to connect with customers and keeps the business moving forward with steady growth.

Top 11 Best CRM and Email Marketing Software Tools in 2025

Here is a detailed guide explaining the steps to choosing the top 11 best CRM and email marketing software tools in 2025, along with a list of the top tools:

1. HubSpot CRM – Best Powerful Growth Solution

HubSpot CRM

HubSpot CRM is a trusted growth tool used by over 258,000 customers in more than 135 countries. It combines sales, marketing, and customer service into one easy-to-use platform, helping teams stay organized and work smarter. This lets businesses focus on what really matters, growing and connecting with their customers.

With HubSpot CRM, many businesses have seen great results. They get 114% more web traffic, meaning more people are discovering their brand online. This leads to 55% more deals being closed, helping companies boost their sales and grow faster.

Customer support also gets better. Teams are resolving 43% more tickets, making sure customers get the help they need quickly. Thanks to its simple design and smart automation, HubSpot CRM saves time and helps businesses of all sizes attract more customers and provide excellent service. That’s why so many trust it to fuel their growth.

Highlights

Features Details
CRM Foundation
Manage contacts, interactions, and sales
Customer Data Integration
Unified customer view for targeting
Email Marketing
Custom templates and easy email creation
Automation Workflows
Automate emails based on behavior
A/B Testing
Test emails to improve results
Real-Time Analytics
Track email performance metrics
Sales Pipeline Management
Connect marketing to sales pipelines

✅ HubSpot CRM Pros:

❌ HubSpot CRM Cons:

Verdict

HubSpot CRM and Marketing Hub stands out as a top-tier solution in 2025 for businesses seeking powerful, all-in-one sales and marketing tools. Its seamless integration, automation features, and user-friendly interface make it ideal for driving growth, improving customer engagement, and boosting team productivity all in a single, unified platform.

2. ActiveCampaign – Smart Email Automation Made Simple

ActiveCampaign

ActiveCampaign is a smart and easy-to-use platform that helps businesses grow by automating their marketing and sales efforts. It brings together email marketing, sales automation, and customer management all in one place. This means agencies, marketers, and business owners can send personalized messages, follow up with leads, and keep track of customer relationships without spending hours on manual tasks. By automating these processes, ActiveCampaign saves time and helps businesses connect with their customers better, leading to more sales and stronger relationships.

More than 180,000 people, from agencies to business owners, rely on ActiveCampaign to turn their ideas into real results. It’s no surprise that customers rate it as the number one marketing automation platform. 

With over 26,000 positive reviews on sites like G2 and Trustpilot, ActiveCampaign has earned a reputation as one of the most trusted and loved tools in the marketing world. People appreciate how reliable and effective it is in helping their businesses succeed.

Highlights

Features Details
CRM Foundation
Organizes customer info
Customer Data Integration
Combines customer data from sources
Email Marketing
Sends targeted emails
Automation Workflows
Automates emails based on actions
A/B Testing
Tests email versions
Real-Time Analytics
Shows campaign performance
Sales Pipeline Management
Tracks leads in sales process

✅ ActiveCampaign Pros:

❌ ActiveCampaign Cons:

Verdict

ActiveCampaign is a top choice for businesses seeking powerful yet easy-to-use email automation. Its combination of advanced automation, built-in CRM, and precise audience targeting helps improve customer engagement and boost sales. With multichannel messaging and clear analytics, it offers everything needed to grow efficiently. This platform delivers real value for marketers focused on smart growth and strong results.

3. MailerLite – Easy Email Marketing That Feels Natural

MailerLite has grown into a trusted email marketing platform, used by over 1.5 million people since it launched in 2010. What makes it special is how simple and affordable it is, helping businesses easily create and manage their email campaigns without any fuss. Compared to other popular tools like ConvertKit, Mailchimp, and ActiveCampaign, MailerLite offers a straightforward experience that many users really appreciate.

One of the best parts about MailerLite is its friendly customer support team. They’re available 24/7 and ready to help whenever you need them. Usually, you’ll get a live chat reply within just five minutes, and users rate their support with a 97% satisfaction score. 

Plus, MailerLite connects easily with other web apps, letting you automate tasks and share information smoothly. These features save time and keep your marketing running smoothly, so you can focus on growing your business without extra stress.

Highlights

Features Details
CRM Foundation
Basic customer tracking
Customer Data Integration
Import/sync data
Email Marketing
Drag-and-drop emails
Automation Workflows
Auto email workflows
A/B Testing
Test email versions
Real-Time Analytics
Real-time performance
Pipeline Management
Simple stage tracking

✅ MailerLite Pros:

❌ MailerLite Cons:

Verdict

MailerLite offers a simple and effective solution for email marketing and CRM. Its easy-to-use tools, including automation and subscriber management, help businesses connect with their audience smoothly. With a clean interface and powerful features, it is perfect for small to medium businesses looking to grow through professional and efficient email campaigns without needing advanced technical skills.

4. Zoho CRM — Best Affordable Automation Suite

Zoho CRM

Zoho CRM is a cloud-based platform that helps businesses manage their sales, marketing, and customer support all in one easy-to-use system. It tracks leads, contacts, and sales pipelines, while automating repetitive tasks so teams can focus more on building strong customer relationships and closing deals. Its flexible design allows businesses to customize the platform to fit their unique needs.

Another great thing about Zoho CRM is how well it integrates with other Zoho products and popular third-party apps. This makes it easier for teams to keep everything connected and work more efficiently. Whether you’re a small business or a growing company, Zoho CRM can adapt to your needs without overwhelming your team.

Cost is a big factor too. For example, Salesforce charges about 87% more per user than Zoho for similar features. This makes Zoho CRM a smart and affordable choice for businesses wanting powerful tools without a heavy price tag.

Highlights

Features Details
CRM Foundation
Manage leads, contacts, and deals
Customer Data Integration
Sync data from calls, emails, and more
Email Marketing
Send and track email campaigns
Automation Workflows
Automate tasks and follow-ups
A/B Testing
Test different email versions
Real-Time Analytics
View live reports and dashboards
Sales Pipeline Management
Track and manage sales stages

✅ Zoho CRM Pros:

❌ Zoho CRM Cons:

Verdict

Zoho CRM offers a powerful yet affordable solution for businesses seeking to automate sales and marketing tasks. Its user-friendly interface and strong automation features help save time and improve efficiency. With real-time analytics and seamless integrations, it supports better decision-making. Overall, Zoho CRM is an excellent choice for growing businesses wanting reliable CRM tools without a high cost.

5. Keap — Best Simple Sales Automation CRM

Keap

Keap helps businesses grow faster by boosting their revenue, leads, and efficiency. Users see an average 39% increase in revenue, which means more money in their pockets and quicker business growth. This growth comes from better managing sales and customer relationships in one easy-to-use platform. 

Keap also generates 53% more leads, giving businesses confidence in knowing where their next sale is coming from. This steady stream of potential customers helps reduce uncertainty and keeps sales pipelines full.

Additionally, Keap saves users around 10 hours per week through automation. Tasks like follow-ups, reminders, and marketing messages run automatically, freeing up time for business owners and teams to focus on what matters most. This efficiency allows companies to do more with the team they already have, improving productivity without needing to hire extra staff. Overall, Keap supports smarter growth by increasing revenue, generating more leads, and saving valuable time.

Highlights

Features Details
CRM Foundation
Simple CRM for small businesses
Customer Data Integration
Integrates with QuickBooks, Zapier
Email Marketing
Automated emails
Automation Workflows
Automates sales tasks
A/B Testing
Test emails and sales strategies
Real-Time Analytics
Tracks sales performance
Sales Pipeline Management
Customizable pipelines

✅ Keap Pros:

❌ Keap Cons:

Verdict

Keap is a great CRM for small businesses that want simple sales automation. It helps save time by doing routine tasks and keeps your sales organized. While it may not have all the advanced features of bigger CRMs, it is easy to use and works well for small teams and solo business owners. It is a smart choice to grow your sales.

6. GetResponse — Best CRM for Marketing Platform

GetResponse

GetResponse is a complete email marketing platform trusted by over 350,000 businesses worldwide. It helps users grow their email lists quickly, with an average list growth of 100% across all paid plans within the first 30 days. The platform also boasts a 99% email deliverability rate across 160+ countries, ensuring your messages land in inboxes. Customers receive 24/7 support from a highly rated, 5-star Customer Success Team.

Many businesses see strong results using GetResponse. ECS Publishing Group saw a 10% increase in subscribers and higher sales, even in a challenging niche. Living From Vision reported that 75% of their public sales came through automated email campaigns. For affiliate marketers, the platform has generated up to $1,000 in revenue for every 1,000 emails sent, showing how powerful email marketing can be.

With easy-to-use tools, useful integrations, and affordable pricing, GetResponse gives you everything needed to attract new leads, stay connected with your audience, and drive consistent sales growth.

Highlights

Features Details
CRM Foundation
Contact and lead management
Customer Data Integration
Integrates with popular platforms
Email Marketing
Targeted email campaigns
Automation Workflows
Behavior-based automation
A/B Testing
Test emails and funnels
Real-Time Analytics
Live performance tracking
Sales Pipeline Management
Track leads and deals

✅ GetResponse Pros:

❌ GetResponse Cons:

Verdict

GetResponse is an excellent all-in-one CRM and marketing platform ideal for businesses focused on customer engagement and growth. Its easy-to-use automation, email marketing, and sales pipeline tools help streamline campaigns and improve conversions. With strong integrations and real-time analytics, GetResponse offers a powerful solution for managing and nurturing leads effectively within a single platform.

7. ConvertKit — Best CRM for Email Marketing Designed for Creators

ConvertKit

ConvertKit is a CRM designed especially for creators, bloggers, and small businesses who want to grow through email marketing without the hassle. It makes managing your email list simple and helps you send automated email sequences that keep your audience engaged, even when you’re busy creating.

What sets ConvertKit apart is its smart way of organizing subscribers through tagging and segmentation. This means you can send messages that feel personal and relevant to different groups, helping your emails get opened and read more often. The clean and straightforward design means you don’t need to be a tech expert to get started.

ConvertKit also connects easily with popular tools like landing page builders and online stores, giving creators everything they need in one place. For anyone looking to build a loyal audience and grow their business through email, ConvertKit offers a smooth, supportive experience tailored just for you.

Highlights

Features Details
CRM Foundation
Customer relationship tools
Customer Data Integration
Unified customer data
Email Marketing
Targeted email campaigns
Automation Workflows
Personalized automation
A/B Testing
Email version testing
Real-Time Analytics
Live campaign tracking
Sales Pipeline Management
Sales process tracking

✅ ConvertKit Pros:

❌ ConvertKit Cons:

Verdict

ConvertKit is a great tool for creators and small businesses to manage email marketing. It is easy to use and helps send automatic emails to the right people. With simple features and good connections to other tools, it makes running email campaigns easy. ConvertKit is a smart choice to grow and keep in touch with your audience.

8. Sendinblue — Best Scalable Email and CRM Solution

Sendinblue

Sendinblue feels like a trusted friend who grows alongside your business. Whether you’re just starting out or already expanding, it makes managing your contacts and sending emails straightforward and hassle-free. No matter the size of your business, Sendinblue keeps things simple so you can focus on connecting with your customers.

What makes Sendinblue stand out is its smart automation. You can create emails that adjust based on how your customers interact, so each message feels personal and timely. Plus, it doesn’t stop at email, you can also reach your audience through SMS and chat, giving you more ways to stay connected.

The platform is easy to use, with clear, simple reports that show how your campaigns are doing and where to improve. With affordable plans and flexible features, Sendinblue is a friendly, dependable tool that helps businesses grow smoothly without adding stress.

Highlights

Features Details
Email Marketing
Easy to create and send campaigns
Contact Management
Organize and segment contacts
Automation
Personalized email workflows
Multi-Channel
SMS and chat support
Built-in CRM
Manage customer relationships
Easy to Use
User-friendly interface
Reporting
Clear campaign performance reports

✅ Sendinblue Pros:

❌ Sendinblue Cons:

Verdict

Sendinblue is a great choice for businesses looking for an easy and flexible email marketing and CRM solution. It offers useful tools for managing contacts, sending emails, and automating campaigns. The platform is simple to use and provides helpful insights to improve results. Overall, Sendinblue helps businesses grow and connect with their customers effectively.

9. Salesforce — Best Enterprise CRM with Smart Insights

Salesforce is an easy-to-use online platform that helps businesses stay connected with their customers. It keeps everything like contact details, emails, sales updates, and service requests in one place. This makes it simple for teams to follow up with customers, close deals faster, and offer better support without missing anything important.

Over 150,000 companies, both big and small, are growing their business with Salesforce. Whether it’s a small team just starting out or a large company with thousands of customers, Salesforce helps everyone stay organized and work smoothly. It gives helpful tools like reminders, reports, and even mobile access, so teams can get things done from anywhere.

It’s not just about managing data, it’s about building better relationships and making everyday work easier. With Salesforce, businesses can focus more on people and less on paperwork, helping them grow in a smart and simple way.

Highlights

Features Details
CRM Foundation
All-in-one sales, service, and marketing
Customer Data Integration
Unified customer info
Email Marketing
Email campaign tools
Automation Workflows
Automates tasks
A/B Testing
Test marketing strategies
Real-Time Analytics
Live dashboards
Sales Pipeline Management
Tracks sales stages

✅ Salesforce Pros:

❌ Salesforce Cons:

Verdict

Salesforce is a top enterprise CRM known for its powerful AI-driven insights and all-in-one platform. It helps businesses improve customer relationships, automate tasks, and track sales effectively. With real-time data and customizable tools, Salesforce supports smarter decisions and faster growth. It’s an excellent choice for large companies aiming for data-driven success.

10. EngageBay — Best Integrated CRM with Email Marketing

Engagebay

EngageBay is an easy-to-use platform that combines marketing, sales, and customer support tools in one place. It helps small businesses manage contacts, send emails, track customer interactions, and automate tasks to save time. This all-in-one system makes it simple to stay organized and grow your business without juggling many different tools.

One great feature of EngageBay is its free plan. It allows you to store up to 250 contacts and send up to 1,000 branded emails each month. Along with this, you get useful extras like live chat to talk directly with visitors, email tracking to see who opens your messages, and appointment scheduling to book meetings easily. The free plan also includes creating one landing page to promote your offers or collect leads.

With these valuable tools available for free, EngageBay offers a smart and affordable way for small businesses to improve their marketing and customer management without extra costs.

Highlights

Features Details
CRM Foundation
Central hub for customer data
Customer Data Integration
Unifies data from various sources
Email Marketing
Build and send targeted emails
Automation Workflows
Streamline tasks automatically
A/B Testing
Compare email versions easily
Real-Time Analytics
Monitor results instantly
Sales Pipeline Management
Track deals through sales stages

✅ EngageBay Pros:

❌ EngageBay Cons:

Verdict

EngageBay offers a powerful all-in-one CRM and email marketing solution ideal for small to medium businesses. Its easy automation, real-time analytics, and seamless integration help save time while improving customer engagement. With strong sales pipeline management and customizable email tools, EngageBay effectively boosts marketing performance and drives business growth through personalized communication and efficient workflow management.

11. Moosend — Best User-Friendly Email Marketing Automation

Moosend is a simple yet powerful email marketing platform that helps businesses create and send attractive newsletters with ease. Its drag-and-drop editor lets you design emails quickly, without needing any coding skills. You can add images, text, buttons, and other elements just by dragging them into place, making the process smooth and hassle-free.

One of the best things about Moosend is its library of more than 75 free, well-designed templates. These templates cover many styles and industries, so you can easily find one that fits your brand or message. You can use these templates to build new campaigns or update old ones, saving time while keeping your emails professional and polished. 

On top of that, Moosend offers helpful features like automation and customer segmentation to make sure your emails reach the right audience, helping you build stronger connections and grow your business effectively.

Highlights

Features Details
CRM Foundation
Centralized platform to manage customer info
Customer Data Integration
Combine data from various sources seamlessly
Email Marketing
Create and send targeted email campaigns
Automation Workflows
Set up automated sequences for customer engagement
A/B Testing
Test different email versions to optimize results
Real-Time Analytics
Track campaign performance instantly
Sales Pipeline Management
Manage and track sales opportunities effectively

✅ Moosend Pros:

❌ Moosend Cons:

Verdict

Moosend is a user-friendly and affordable email marketing automation tool ideal for beginners and small businesses. It offers easy drag-and-drop email creation, effective automation workflows, and useful analytics. Though its CRM features and integrations are somewhat limited, Moosend delivers strong core functionality with good customer support, making it a smart choice for simple, effective email marketing.

How to Choose the Right Tool for Your Business

Choosing the best CRM and email marketing software for your business depends on your goals, budget, and how you plan to manage customers and campaigns. Here are step-by-step tips to help you make the right choice:

1. Understand Your Needs

Start by listing what you need the software to do. Do you want simple email campaigns or a full CRM with email tracking and automation? Do you need tools for customer email management, or just a place to organize leads?

Tip: If you want to send scheduled emails, choose a CRM for drip campaigns. If your team needs sales tracking, look for a CRM with email integration and pipeline management.

2. Check for Email Features

Make sure the CRM includes features like email templates, automation, personalization, and tracking. These are important for effective email marketing with CRM tools.

Look for:

  • Drip email campaigns
  • Email performance reports
  • Open and click tracking
  • Segmented email lists

3. Check Contact and Deal Management

Good CRM email management tools let you store customer details, track conversations, and manage sales pipelines. This helps your team stay organized and close deals faster.

Tip: Look for tools that show complete customer timelines and let you tag or score leads.

4. Read Reviews and Compare Tools

Explore comparison blogs or user reviews to see what others say. You can look up a list of CRMs to compare features side by side.

Tip: Don’t rely on features alone see how real users feel about usability, bugs, and customer support.

5. Think Long Term

Pick a tool that can grow with your business. It should handle more contacts, more emails, and more complex needs as your team grows. The best CRM for email marketing will scale without needing a full system switch later.

By following these steps, you’ll be able to confidently choose a CRM that fits your business, supports your goals, and makes your CRM and email marketing workflow easier and faster.

Frequently Asked Questions

Which CRM is best for email marketing?
HubSpot is usually the go-to when it comes to email marketing CRMs. It’s super easy to use and comes with great tools like automation, helpful analytics, and simple ways to split your contacts into groups. You can send personalized emails, try out different versions to see what works best, and connect them with other apps easily. Whether you’re just starting out or know your way around email marketing, HubSpot makes things straightforward.

Can I do email marketing with CRM software?
Yes, definitely! Most CRMs have email marketing built right in. They help you organize your contacts, send emails tailored to different groups, and automate follow-ups. Plus, they track how your emails are doing so you can improve over time. Using a CRM for email marketing helps you stay in touch with your customers in a smarter way and grow your business.

What is the best email CRM software for small businesses?
For small businesses, HubSpot CRM is a great choice. It’s easy to get started with, even free at first, and it helps you keep track of your contacts, send emails, and manage customer interactions without any hassle. As your business grows, HubSpot grows with you, giving you useful tools without making things complicated.

How do popular CRMs improve sales and customer relationships?
Popular CRMs make sales and customer management smoother by automatically organizing leads and keeping track of every interaction. This helps your team focus on the most promising customers and communicate in a way that feels personal. Plus, you get clear insights into what’s working, so your sales improve and your customers feel valued.

Is marketing automation CRM difficult to set up?
When we merge two companies, we follow legal steps like drafting agreements, reviewing contracts, updating registrations, and notifying stakeholders. We also check tax and employment obligations. Working with legal experts helps us avoid risks and make sure our merger follows all rules. This helps our new business start strong and stay compliant.Not at all! These CRMs are built to be user-friendly with step-by-step guides, so you don’t need to be a tech expert. You can start automating your marketing quickly, saving time and effort, even if you’re new to it. This means you can get results faster without a steep learning curve.

Disclosure: This website contains some affiliate links. This implies that if you click on them and make a purchase, I might receive a commission at no additional cost to you. I only suggest goods and services that I have either used myself or have thoroughly investigated and believe would be helpful to my readers. Your assistance is greatly appreciated and keeps this website running. We appreciate your participation in our community.

Sahil Bansal

Marketing Expert at Webtopping

Sahil Bansal is a digital marketing expert with deep knowledge of trending topics in SEO, social media, affiliate, and content marketing. Known for insightful blogs and reviews, he keeps audiences informed and businesses ahead with his sharp analysis and marketing expertise.

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